Global positioning and digital media launch of the new drink, Pimento. A film lasting 1 minute 42 seconds, as improbable as the drink itself.
Pimento is a non-alcoholic drink, with a distinct jolt, like alcohol. The only true spicy drink in the world that triggers an explosion of flavours on the palate. Pimento is packed with innovation.
The product is now distributed in 40 countries, including almost all European countries. To support this launch, we needed to come up with a film with just as much jolt!